ADIDAS WOMEN'S ORIGINALS x refinery29
CREATIVE LEAD/ PRODUCER 
 
REFINERY29 WAS TASKED WITH PROMOTING ADIDAS'S 'STEP INTO YOU' COLLECTION THROUGH SOME SIGNATURE STORYTELLING. IN RESPONSE, WE PROFILED THE BAESIANZ – THREE BEST FRIENDS AND ACTIVISTS FROM LONDON – CREATING SOME ONSITE, VIDEO AND SOCIAL CONtENT.  


AS both the creative and producer on this project, I was responsible for ITS CREATIVE DEVELOPMENT AND EXECUTION, HIRING TALENT AND CREW, managing delivery timelines, budgets AND creatively briefing ALL talent, CREW, editors AND writers. ON OUR SHOOT DAY IN AUGUST 2021, I ACTED AS THE THE CREATIVE DIRECTOR AND PRODUCER ON SET.  

TALENT: BAESIANZ - SAMI KIMBERLEY/SARAH KHAN/ROXY FARAHMAND
PHOTOGRAPHY: ANGELA STEPHENSON
PHOTO ASSIST: MAYLEEN MORALITA
HMU: MAYA MAN
VIDEO EDITOR: CHARLIE GREEN
DESIGN: MONTSE TANUS
WRITER: NATALIE GIL
CREATIVE CONCEPT: KATH LEE-JOE