CLINIQUE x refinery29
Estée Lauder companies giant clinique called on r29 to help build hype around its new moisture surge product. in response, we created 'let this sink in' a campaign heroing the product's innovative bio-ferment technology and moisture-locking efficacy.
As both the creative and producer on this project, I was responsible for creative ideation at proposal stages and once sold, bringing the campaign to life by managing the delivery timelines, budgets, commissioning and creatively briefing talent, editors, writers, illustrators and designers ensuring high creative standards throughout.
writer: Alice Howarth
illustrations: caitlin keegan/ michelle mildenberg
designer: Meriç Canatan
Video talent: Sagal mohammed
video editor: Christopher Verdicchio
video animator: Natalia Bagniewska