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INCH's CIDER x mob
Inch's cider partnered with mob for summer 2023 to remind the masses of one thing – that locally sourced always tastes better. with this key message in mind, mob created our own kitchen oasis, growing all manner of herbs and veggies, while our in-house chefs set to work creating some beautiful recipes using these homegrown ingredients, and of course, inch's cider. the result? a banging blt, juicy cider pulled pork sliders, summery bbq lamb ribs and a tongue tingling mezcal margarita. to compliment the reels, we also created always-on instagram stories which showed off our herb garden's progress and some green-fingered tips and tricks along the way courtesy of our in-house talent.
in my role, I worked with mob's in-house chefs on creative development, SCRIPTING, client pitch calls and ON SET PRODUCTION OF 4X shoots across the campaign.
chefs/mixologist: ben lippett, jodie nixon, toby clarke
shooting director/editors: cian Wilkins, toby clarke
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