THE AA x LADBIBLE
PRODUCTION MANAGER
WORDS BY DAVID MURPHY FOR MOBILEMARKETING
The first instalment of the campaign, ‘Fix My Motor’ is a social-first content series featuring an AA hot-shot crew of engineers bringing old bangers back to life in style. Over three episodes, the iconic character, Chabuddy G, works with the highly-professional AA crew, meeting vehicle owners in need of repairs. However, as the AA mechanics get to work on fixing the vehicles, Chabuddy G takes it upon himself to add his elaborate and somewhat misguided flair to the operation, with entertaining results.
Hot on the heels of ‘Fix My Motor’ will be ‘Whip School’, a second content series with six instalments, designed to promote confidence in all things driving-related for young people. The series will see ‘People Just Do Nothing’ star, MC Grindah, misguidedly educate the LadBible, community with a host of AA specialists on hand to correct his ridiculous advice. Subjects cover advice from each of the AA’s lead service areas, with examples including, how to learn to drive; what to do if you have an accident; and preparing for an MOT test.
senior production manager: kiel devalera
Junior producer: sophie thornton
CASTING PRODUCER: ELLI HALL
and credits to our amazing camera crew, hMU & WARDROBE, editors, casting and crew
