Ciara Sheppard

KATE SPADE 
CREATIVE PRODUCER

For Christmas 2024, Kate Spade called upon Digi Fairy to help promote the Kate Spade Arms, the brand's pub pop-up event running for a few days in december. Digi’s response was a three-phase social video campaign designed to tease, launch and sustain interest in the brand for christmas gifting. For our tease videos, we commissioned some brilliant set design with a pub aesthetic along with some Kate spade branded props, as well as deploying some design and animation to create snappy videos teasing the pop-up. To launch the Kate Spade Arms, we head down to play some games with brand ambassador Nicola Coughlan. All videos were shot in a 25 minute window and live on socials 24 hours later!

produceR: ciara sheppard, creative DIRECTION: JESSICA CHENG & CHEMMIE SQUIER. 
FESTIVE FEELS + SLEIGH THE SLANG | videographY and edit: WILL KEELER, sound tech: BLAI ESCAYOLA, talent: NICOLA COUGHLAN
KATE SPADE ARMS TEASE | SET DESIGN AND VIDEOGRAPHY: KIERAN LASHFORD, edit: mood studios