opi x refinery29
OPI BRIEFED REFINERY29 TO CREATE SOME CONTENT PROMOTING ITS FESTIVE 'CELEBRATION COLLECTION' focusing on shoppability. in response, we created and onsite feature and supporting social content.
I acted as both the creative and producer on this project, working on the initial brief and then executing the campaign, creatively briefing talent, writers, designers and editors.
DESIGN: natalia bagniewska
WRITER: heather gwyther