vichy x refinery29



french skincare brand vichy wanted a media partner to help with the launch of its anti-ageing liftactiv range. in response, we created a campaign centred on 'positive ageing' through brand education and meaningful first-person storytelling.

As the creative lead on this project, I was responsible for helping to bring the campaign to life, commissioning and creatively briefing talent, writers and designers.


production manager: Laurene mpia

writer/talent: rhea cartwright

illustrations: asa ariyoshi

design: meg o'donnell