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vichy x refinery29


french skincare brand vichy wanted a media partner to help with the launch of its anti-ageing liftactiv range. in response, we created a campaign centred on 'positive ageing' through brand education and meaningful first-person storytelling.

As the creative lead on this project, I was responsible for helping to bring the campaign to life, commissioning and creatively briefing talent, writers and designers.

production manager: Laurene mpia
writer/talent: rhea cartwright
illustrations: asa ariyoshi

design: meg o'donnell 

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